As 2024 comes to a close, ÜLKA ’s journey continues to evolve, yet, as tradition dictates, we want to share our major milestones from this year with you. We’ve steadfastly pursued innovation, development, and a deep commitment to the health and comfort of nail technicians worldwide.
ÜLKA operates like a finely tuned machine, where each part plays a key role in achieving our collective goals. Every department—from engineers to marketers, from production to customer support—has a vital contribution to creating the perfect product. Together, we form a harmonious system where every element is interconnected, complementing each other. This synergy enables us to achieve remarkable results and maintain our leadership in the market.
Financial Success
Thanks to your ongoing support, we continue to show steady growth and confidence in our strategy. Over the past 11 months of 2024, we’ve achieved significant financial milestones, reflecting the correct direction of the company’s development. Our profitability remains strong, providing a solid foundation for confidently planning future steps.
Events That Inspire
This year, we partnered with 13 Ukrainian brands, organizing or executing events and projects together. These collaborations have been a vital part of our work, helping increase our brand’s visibility among their audiences and strengthening partnerships.
In 2024, we hosted over 60 events, each serving as a new stepping stone toward success. Some of the most impactful include:
- CosmoProf Bologna – A world-class exhibition that reinforced our international presence.
- MCB Paris – Our first step toward conquering the European market.
- Professional Beauty GCC (Dubai) – Opening new doors in the European region.
- CosmoProf Las Vegas – A confident entrance into the North American market.
For us, these are not just events; they are opportunities to stay in the loop, keep our name on people’s lips across the globe, and gain valuable business insights. Constant growth is the engine driving us toward our goals.
New Products That Captured Hearts
ÜLKA continues to delight our audience with powerful new products. These have quickly become favorites among our clients:
- ÜLKA Nano dust collector – A compact yet powerful device.
- ÜLKA Handy dust collector – The perfect solution for mobile technicians.
- dry heat sterilizer ÜLKA Mercury 2V – Always top-quality sterilization of tools.
- ÜLKA Powerstation60 – Your indispensable lifeline during inconvenient blackouts.
- ÜLKA LÜMOS LED lamp has captured attention with its dual light technology and continues to gain popularity.
- The grilles for our Premium and Nano dust collectors are a stylish accessory that adds sophistication to any salon.
- Sterilization pouches — reliable sterilization for your tools.
Each of these innovations is designed to make your work even safer and more efficient.
Each of these products is designed to make your work safer and more efficient.
Charity Projects: Doing Good for Those Who Need It Most
In 2024, we supported the “Mama + Ya” charity fund, donating 50,000 UAH from sales of our new products. This is our contribution to social initiatives helping children—our future. We were motivated to join this important cause and bring a bit of magic to their lives. After all, children are our future, and we strive to invest as much as possible into such projects.
Looking Toward the Future
Our team has already set up our own content studio, launched a creators’ club, and started collaborating with influencers and thought leaders worldwide.
We aren’t stopping here. 2025 is already opening up new opportunities for us. It will be a year filled with even more innovations, new partnerships, and products that will change the lives of professionals and salons worldwide. We won’t reveal all our secrets just yet. A little intrigue never hurt anyone! But rest assured, there are many surprises in store for you.
Let’s continue this journey together—towards a brighter future for ÜLKA and the entire nail care industry.