ÜLKA has significantly expanded its international reach by adding five new countries to its geographical presence – Portugal, the United Kingdom, Slovakia, France, and Norway. This expansion opens up new opportunities for the company to enter major European markets, strengthening its position as a leader in the beauty industry. Each of these markets was chosen with the company’s strategic goals in mind to provide global access to its innovative products.
At the same time, ÜLKA is actively expanding its team of partners, adding eight new strategic partners, including Purple Label, Reforma Nails (Nart Beauty), Beauty Shop Slovakia, SAS FINELISS, N.A.N B.V., KRISTINA NAIL SPACE, NailsCamp, and Nails Freak. These partnerships increase the availability of ÜLKA products in local markets and contribute to the development of an international distribution network, which allows the company to more effectively meet the needs of beauty professionals.
These innovations demonstrate that ÜLKA is truly invested in its growth and the search for new ideas. We are not only opening new markets but also strengthening our positions where we already have a presence. New countries and partners are becoming key to our strategic plans, helping us to become even more global.
With this new wave of expansion, ÜLKA now has offices in 30 countries! This is a significant step in confirming our commitment to the global beauty market. Our presence in so many countries demonstrates the unwavering faith of our customers and partners in the quality and innovation of our products. Each new country and each new partner brings fresh ideas and opportunities that help us move forward, striving to improve and implement the best practices in the industry.