Hello, everyone! Did you miss our news? Here’s a fresh report from the heart of the high-end beauty industry—Professional Beauty GCC in Dubai, which took place on February 19-20. This event was the perfect platform to showcase our products and, of course, provide guests with an experience they won’t soon forget.
These two days at Professional Beauty GCC turned into a real celebration, where we enjoyed new products and exciting performances by well-known industry stars such as Philip Wolf, Alfredo Lewis, and Jay Noury. The stage was lit up by the performances of the Professional Beauty Awards finalists, who showcased their talents, added glamor, and emphasized their place among the best in the region’s beauty industry.
This year, we decided to add a little excitement to the usual exhibition routine by organizing an exciting game called “Golden Bullion.” Participants were invited to try to pull a gold bar out of a transparent cube. The winners received exclusive branded gifts from ÜLKA. This game not only attracted a lot of attention to our stand but also created a great mood among the participants.
Not limited to our stand , ÜLKA also actively participated in the championship, which took place parallel to the exhibition. We provided a prize fund—our advanced dust collectors and hand rests were awarded to the winners. It was our opportunity to support talented beauty industry professionals and recognize their efforts at a high level.
What could be better than relaxing after a tense game or exciting competition? Our stand offered visitors not only activities but also drinks and treats. Such moments create the perfect communication and experience exchange atmosphere.
Professional Beauty GCC 2024 was not just an event, but a celebration of innovation and professionalism. ÜLKA’s participation in this exhibition confirmed our rapid development in the beauty industry and our commitment to creating an unforgettable experience for everyone.
We are looking forward to the next opportunities to share our passion and new products with the whole world!