ÜLKA participated in the largest exhibition in Ukraine – InterCHARM!
InterCHARM-Ukraine is the most anticipated exhibition in the beauty industry in Ukraine. This event is not only a platform for presenting the latest trends and technologies, but also an entry point for new brands and companies. The exhibition features presentations of the latest products marked by innovation in the beauty industry. Guests have a unique opportunity to personally try out new equipment and cosmetics, as well as join masterclasses.
It was an incredible three days, during which our team managed to introduce our brand and products to all the guests of the event. Almost the entire product line was presented at our stand, for example: Premium, BEE, Basic, Soft dust collectors, as well as the most comfortable manicure and pedicure stands from ÜLKA.
All guests of the event had a great opportunity to appreciate the quality and power of our products. Representatives of the brand personally demonstrated the operation of our dust collectors when they were dusting gel polish. This allowed the visitors to see the benefits of our dust collectors in person. All of them were pleasantly surprised by the power and low noise level.
There was also a battle of the century – a battle between the ÜLKA characters Dust Collector and Nail-dust. These two heroes became the real headliners of the event, and visitors had the opportunity to join this battle and influence the outcome of the competition between the characters. ÜLKA also held a lottery, where participants received nice prizes, and the main prize was our bestseller Premium dust collector.
During the exhibition, we had the opportunity to meet with our partners and brand ambassadors. These valuable meetings facilitated the exchange of ideas, experience and the conclusion of new partnership agreements.
Our company also participated in three events during the exhibition. At the Marketing Beauty Forum, our marketer shared an unpopular interpretation of “marketing” and at the Pro Nail Party, the owner of the ÜLKA brand, Yulia Siletska, revealed the topic of adapting business financial statements for beauty companies. At PodoSammit, our company and other participants discussed scripts and stages of deals in the podiatry sector.
Participation in InterCHARM 2023 was an important step in the innovative development of ÜLKA. We not only presented our products, but also managed to find new ways to further improve and expand. InterCHARM is not only an exhibition, but also a platform for interaction, exchange of ideas and creation of impressions that will remain in the memory of guests and give new valuable connections.