ÜLKA’s participation in Cosmoprof Worldwide Bologna proved to be very successful and efficient in terms of developing its B2B business. For the company, which is involved in the production of dust collectors, masks and hand stands, this exhibition is the biggest event in the world of beauty, attracting professionals from all over the world.
This year, ÜLKA participated in the exhibition to expand the geography of its presence and get to know beauty industry professionals from different countries. Its interactive stand presented various models of dust collectors, which could be tested on site, while ÜLKA managers provided detailed explanations for each type of dust collectors and helped to choose the most suitable product.
Yuliia Siletska, co-founder of the company, shared her impressions of participation in Cosmoprof Worldwide Bologna: “In short, it was difficult, but it was worth it. As a young company, we set ambitious goals and achieve them. One of these goals is to attract 20 new distributors in 2023. In order to implement this idea, you need to be in the centre of events, in the whirlpool of beauty industry. And where can it be done? At exhibitions, of course!) We bravely faced all the challenges on our way — problems with the transportation of the stand and goods, lack of light at the stand, lost phones, constant relocations, etc… I am proud of my team and myself (I was an active participant with a one-and-a-half-year-old child). We collected more than 55 contacts with candidates for distributors, there were even more, but we already have exclusive agreements in some countries and had to abandon direct cooperation and set up cooperation through partners. The Bologna exhibition is like space! It was not for nothing that it was called Cosmoprof. All the companies that were there were cool, even judging just by the criterion of presence! The future of such companies is high-quality products, chic stands, professional managers, master classes, impressive entertainment. But without people, this exhibition would be just a “candy wrapper”, the candy is all the entrepreneurs who came from different countries of the world. They and we filled this event with content”.
The operational director of the company, who was also present at the exhibition, shared her impressions: “The Cosmoprof Worldwide Bologna exhibition is definitely the top world-class exhibition in our industry. This year we took part in it for the first time, but certainly not the last one. During the 4 days of the exhibition, we established contact with more than 50 potential partners from different countries — from Poland to Australia. We are proud of the quality of our products, so all partners, as well as Italian manicurists, had the opportunity to see our products, try them at our stand and personally test our dust collectors. We were pleased to hear dozens of positive reviews from partners and professionals who are already familiar with our brand and noted the high quality and power of our dust collectors. We did a lot of work on organising this exhibition, although we made a lot of mistakes — at one point there was a big risk that we would not be able to participate in the exhibition, our stand was not allowed several times at the border. But we successfully overcame all obstacles and these mistakes will be a good experience for the future. We are very satisfied with the results of the exhibition, as we were able not only to meet potential partners in person, but also to communicate with our Italian customers, collect feedback and discover ideas that we can improve. Furthermore, we got familiar with other stands and better understood the trends and tendencies of the beauty market. It is very important for us to produce a high-quality and modern product that will make our customers’ life easier”.
Moreover, the company had the opportunity to meet its customers and ambassadors in person, as well as to find new partners in different countries. This will allow ÜLKA to expand its business and strengthen its presence in the global beauty market.
Overall, ÜLKA’s participation in Cosmoprof Worldwide Bologna was an important step towards B2B business expansion and strengthening of its presence in the global beauty market. The company hopes to visit this exhibition again, possibly with partners and even ambassadors.
