From January 21 to 23, ÜLKA attended one of the largest beauty exhibitions in the U.S. – Cosmoprof North America 2025. This event is a key gathering for the entire beauty industry, bringing together the latest trends and technologies in skincare, haircare, nail care, and makeup. The winter edition in Miami is gaining increasing popularity, complementing the traditional summer event in Las Vegas.
This year, Cosmoprof North America Miami welcomed approximately 19,000 visitors from 115 countries and hosted 900 exhibitors from 49 countries, marking a 28% increase compared to last year. Some of the most discussed trends included exosome-based innovations, LED technologies for hair and skincare, the rise of niche perfumery, and cutting-edge equipment for nail professionals, which drew significant interest. With 70% of attendees influencing purchasing decisions, this exhibition is strategically important for brand growth and international expansion.
ÜLKA – the only ukrainian nail brand at the exhibition
For ÜLKA, participating in Cosmoprof was not just an opportunity to showcase new products but also a unique chance to present our brand to a global audience. Visitors had the opportunity to test ÜLKA dust collectors and other equipment in real-time, receiving direct feedback from our team representatives.
Networking & international collaborations
Cosmoprof North America provided an excellent platform for connecting with industry professionals. We actively engaged with bloggers, distributors, nail technicians, and potential partners, gathered valuable feedback, and explored future collaborations. Additionally, we prepared exclusive offers for new partners, gifts, and product samples, allowing guests to not only learn about our innovations but also experience their quality firsthand.
Cosmoprof North America Miami – more than just sales
For ÜLKA, participating in such a large-scale event is an essential step toward international growth. Cosmoprof is not just about signing deals—it’s about building brand recognition, earning trust, and strengthening Ukraine’s presence in the global nail industry. We believe that every such event brings us closer to new opportunities and reinforces our commitment to creating high-quality products for nail professionals worldwide.
