What Nails and Co was up against
Nails and Co is a company specializing in cosmetics distribution and the sale of professional equipment for beauty salons. Their main customer segments are nail schools and retail clients. In everything they do, the team prioritizes quality, service, and trust. That’s why choosing a supplier is never just a logistical task — it’s a strategic decision.
When they began developing the equipment direction, the company ran into several significant challenges. One of the biggest was the high level of competition in the market, where it’s not enough to offer a good product — you also need to deliver more: excellent service, customer loyalty, and flexibility. On top of that, past experiences with suppliers revealed how critical strong support can be. Unfortunately, that support had been missing — in marketing, communication, and post-sale service. Another issue was logistics, which weren’t always predictable. All of this put extra pressure on the team and took up resources that could’ve gone toward growth — instead of constantly dealing with day-to-day problems.
How partnering with ÜLKA changed everything
Nails and Co first came across ÜLKA through advertising and industry exhibitions. The brand stood out thanks to strong visibility — and after reviewing the products, the team quickly made the decision to partner. Several key factors played a role: high product quality, a strong brand reputation, the longest warranty period on the market, and access to marketing support. Just as important was the communication — the ÜLKA team was open, fast to respond, and clearly invested in outcomes.
The products turned out to be innovative, reliable, and designed for long-term use, making them an easy addition to the Nails and Co assortment. But what really stood out was the partnership approach: the team didn’t feel like just another client — they felt supported, listened to, and valued.
What impact the partnership delivered
Shortly after the start of the partnership, the team noticed a positive shift. ÜLKA products sparked interest among customers, while the service built trust. As a result, the return rate dropped to under 1% — a clear sign of consistent quality and customer satisfaction.
The business saw tangible improvements too: a 35% increase in turnover, higher customer traffic, and a rise in average order value. ÜLKA products became a strong competitive advantage in sales.
In addition, the marketing collaboration was rated 9 out of 10 — the brand supported activities, provided visual materials, and helped with promotions. Service support received a full 10 out of 10, according to the team.
What’s next: growth opportunities and requests
Despite the positive results, the Nails and Co team already has ideas on how to make the partnership even more effective. First, they would like to be involved in the development of new products — with the opportunity to influence the assortment and tailor it to real market needs. There’s also a request for more visual content — additional photos, videos, and product demos for social media and the website.
A partnership worth building
The story of Nails and Co shows that the right partner in the professional segment is more than just a supplier. It’s about support that covers weak spots, strengthens what’s already working, and drives growth. The partnership with ÜLKA turned out to be more than just an effective solution in a competitive market — it became a source of new opportunities for scaling and long-term development.