You know that ÜLKA has a club of ambassadors – ambassadors of our brand. In autumn 2022, we decided to unite influencers of the nail industry of Ukraine who were already well acquainted with our products and shared our values. We offered these talented girls to become ambassadors of our brand and developed a system of cooperation.
Our ambassadors are the first to test new products and influence their modernization. Our brand ambassadors also support our mission and broadcast ecological and healthy manicures thanks to ÜLKA products in their messages. Together with us, these influencers participate in exhibitions and attend specialized events. Let’s say even more – we join the events of our ambassadors as partners or even sponsors, because we always support our girls.
It’s not just advertising from bloggers, it’s trust in practicing masters – the tops of the nail industry and gratitude for helping us become better. We always listen to comments, criticism and suggestions, and this contributes to the improvement of products and services.
Since December 2022, we have decided to go further and create a community of brand ambassadors outside of Ukraine – now we have ambassadors in France, Poland, Germany, Romania, Greece, and we are not stopping there in our plans to conquer the whole world 🤘
This summer, we decided that it is very important to organize a congress of the Ukrainian club of ambassadors in order to meet in person and get to know them better about the production, the brand and the founders.
Preparation for the convention was very creative and thorough. We sent creative invitations – pink handbags with marshmallows and cards. They organized a cool, rich program called Secret Day in Dnipro.
Ambassadors from different parts of Ukraine came to Dnipro, of course, we took care of transport and housing, as well as comfortable conditions of arrival.
The first Secret location was the ÜLKA production, where the ambassadors got to know the co-owner of the company – Yulia Silecka, as well as the team that creates ÜLKA products. The ambassadors tried to make their own armrests and put together a stand for their arms. In addition, the girls created unique, custom cases for hoods, which we will soon give away to subscribers. So keep a close eye on ours
The second Secret location was Zuckerville, where the ambassadors prepared marshmallows and tasted our brand.
The third location was a movie theater where the ambassadors watched a Barbie movie, so you guessed it the secret was that it was a Barbie style party.
Also, especially for the release of the movie “Barbie” and our party, we held a Barbie Limited Edition campaign, where our beloved consumers could purchase a pink hood, an armrest and a mask and feel like Barbie too.
The fourth location was a Barbie-style party, where the girls discussed the movie, shared their impressions of Secret Day and took cool photos in a Barbie installation. You will soon be able to see photos from the party on our social networks.
And it was a cool decision, because it was cool networking and increasing the level of loyalty to us. But we will not stop there and will continue to please with our cool events.
If you want to learn more about how our convention went, follow the link https://youtu.be/1kKFFB5_cr8