ÜLKA’s export manager visited an exhibition in Paris, France. The purpose of the visit was to study the French market in more detail: to analyse its features, demand, consumer preferences, and to meet with potential partners.
The exhibition in Paris lasted for two days, and during this time we were very impressed with the preparation and programme: the nail art championship, where talented nail technicians demonstrated their skills and creativity; a large number of different stands with a wide variety of products. Everything was at the highest level. This event not only impressed and inspired us, but also provided an opportunity to learn and evaluate new trends in the world of the nail industry. Understanding these trends will allow ÜLKA to stay at the leading edge, offering consumers only innovative products.
A large number of schools, masters, and salons from France, Belgium, and Switzerland made the exhibition an ideal place to establish new partnerships. Acquiring new contacts and meeting representatives of other countries helped us to conclude new partnership agreements and expand the geography of our activities. ÜLKA actively responds to changes in the industry, developing along with global trends.
The visit of ÜLKA’s export manager to the exhibition in Paris was an important step in strengthening the company’s position in the international market. Gaining new knowledge, meeting with industry representatives and studying trends gave ÜLKA new ideas and opportunities. This visit defines a new stage in the development of ÜLKA, which promises even more success and achievements in the nail industry.