ÜLKA participated in the Beauty Istanbul exhibition. This is one of the world’s largest events in the beauty industry, as it is one of the top 5 largest cosmetic exhibitions in the world. This event took place at the Istanbul Exhibition Centre, where 800 exhibitors from 60 countries gathered, making the exhibition one of the most international events in the beauty industry.
During the three days of the exhibition, ÜLKA representatives successfully interacted with visitors from 157 countries. This allowed us to learn more about the tastes, preferences of nail technicians and nail business owners. Our company has taken into account every comment and advice, and based on this, we are already adapting our strategies in all markets to meet all the needs of our customers, expanding our capabilities and strengthening our position in the global market.
Yulia Siletska, the owner of the company, was also present at the exhibition and personally contacted potential partners, expanding the company’s business contact base. This made it possible not only to present the products but also to establish personal contact with customers and industry representatives.
At the ÜLKA stand, we presented our products: our best-selling Premium dust collector, Bee and Basic dust collectors, as well as manicure and pedicure stands. The innovative approach and high quality of our products impressed every visitor. We gave our guests the opportunity to evaluate our products in action, and as a result, the power and low noise level of our dust collectors pleasantly surprised visitors.
Participation in the exhibition in Istanbul was an important milestone in the development of ÜLKA. New valuable contacts and partnerships established during the event open up new prospects for growth and expansion of the company’s influence in the international market.