ÜLKA’s participation in Cosmoprof Worldwide Bologna proved to be very successful and efficient in terms of developing its B2B business. For the company, which is involved in the production of dust collectors, masks and hand stands, this exhibition is the biggest event in the world of beauty, attracting professionals from all over the world
This year, ÜLKA participated in the exhibition to expand the geography of its presence and get to know beauty industry professionals from different countries. Its interactive stand presented various models of dust collectors, which could be tested on site, while ÜLKA managers provided detailed explanations for each type of dust collectors and helped to choose the most suitable product.
“We have established a lot of contacts and are currently negotiating so that Ülka dust collectors can be easily purchased in even more countries. We have also collected wishes from partners and customers about our dust collectors and have already prepared a number of tasks for our product development and improvement department. It is important for us to hear feedback from customers, to consider their wishes in order to become better. When working with partners, it is very important for us that the company shares our values and delivers service and love to the customer, which we always strive for. Mariana Beer, the operational director of the company, shared her impressions of the exhibition.
Yuliia Siletska, co-founder of the company, commented on the exhibition as follows: “The exhibition in Dusseldorf was more intimate. We managed to attract 3 indescribably cool distributors, but after Bologna everything was more relaxed and went according to the tried and tested scheme. The Germans impressed us with their ease, but at the same time with their responsibility to the organisation.
And a big thank you to my colleagues from the hair and skin care parlours for the inspiration! I have seen what we can be like next year”.
Overall, ÜLKA’s participation in BEAUTY DÜSSELDORF 2023 was an important step towards business expansion and strengthening of its presence in the global beauty market. The company hopes to visit this exhibition again, possibly with partners and even ambassadors.
