Ukraine once again gathered representatives of the beauty industry at the 23rd PRO BEAUTY EXPO BEAUTY INDUSTRY CONGRESS, which took place from March 22 to March 23, 2023 in Kyiv. The best companies involved in the area of beauty and care for hair, skin, nails and other beauty attributes were presented at the exhibition. Participants demonstrated their latest developments and products perceived as works of art.
The Kyiv exhibition is a mandatory point in the ÜLKA company’s work. Regardless of the circumstances, we always participate in this exhibition, which is an important event for our industry. This year, neither customers nor participants were afraid of air raid sirens, therefore there were many visitors at the exhibition, which made us very happy.
Visitors came to see our products not only on the monitors of phones or computers, but also to share their impressions about the operation of our dust collectors. It was very pleasant not only for us, but also for the representatives of the company who attended the exhibition. The evaluation of our new product — Vee dust collectors — also pleasantly complemented our positive impression of the exhibition.
Visitors to our stand spun the Wheel of Fortune and had the opportunity to win gifts, while our managers were actively advising on and assisting in test drives of ÜLKA dust collectors for everyone who wanted to. The Premium bestseller dust collector from our range was the focus of attention. Everyone appreciated both the built-in model of this dust collector and the universal Premium model, which can be both table-top for manicure and pedicure completed with a stand. There was also a bright photo zone at our stand, where guests of the exhibition could take a photo to remember the moment.
In addition, company representatives who directly represented the brand at this exhibition shared their thoughts and impressions of taking part in this event.
ÜLKA marketer Viktoriia Bohdan shared her impressions: “At the exhibition, we met new customers and our regular customers. It was nice to see the smiles of customers when they saw our stand, oh that’s my ÜLKA could be heard near the stand. Of course, no one left the stand without gifts, we played the Wheel of Fortune game and actively advised customers. On the first day, there was an incredible number of people at the stand, we barely had time to consult everyone. We are grateful to everyone who visited the stand!
Oleksii Polovynko, a partner manager, noted: “It is much more pleasant for me to have live communication with a potential customer, to demonstrate the product immediately. I noticed that most beauty artists are interested in dust collectors with filters. Many people claim that the product is high-priced and expensive for people to buy. A number of people are not ready to invest, but want maximum discounts. However, we were able to assure the guests of the stand that the price of our dust collectors corresponds to its quality”.
The meeting with permanent partners who visited our stand gave us confidence in the right direction of the company’s movement. We are always happy to see visitors at the exhibition and make new cool offers for them. We strive to maintain close relations with our customers and partners, so we are always happy to communicate with them at exhibitions and other events. Our company is open to cooperation and always follows the needs of our customers.
