The fall of 2024 became a remarkable year for our team. We continue to actively conquer the international nail service market, presenting products and the latest solutions for salons and nail technicians. Our participation in the largest congress, the Global Nail Meetup, which took place on October 12-13 in Tallinn, was another confirmation of our commitment to the development of the beauty industry and our support for professionals in reaching new heights. The Global Nail Meetup Congress is one of the largest events in Europe in the nail industry. During the two days of the event, participants had the opportunity to get acquainted with modern trends, attend master classes and seminars, and communicate with well-known influencers, experts, and other professionals. The event featured the best brands, including ÜLKA, and stores working in nail service.
The unique feature of the Global Nail Meetup is a great opportunity to convey our ideas and experience to a wider audience, helping nail technicians learn more about modern technologies and our innovative solutions, and learn some insights and innovations in the world of nail art.
Our co-founder Yulia Siletska had the opportunity to join such an exciting event. Yulia shared valuable recommendations on how to optimize workflow and increase productivity, which drew a lot of attention from the audience. A personal assistant is not just additional support, but a valuable resource that allows professionals to focus on creativity and strategic tasks, while routine processes remain under reliable control. At first glance, it seems like a small detail, but so much depends on it. The issues of work and business efficiency are always relevant for professionals, so her speech found a sincere response from the audience.
The event’s managers created excellent conditions for productive learning, communication, and experience exchange. Despite the compact format, the congress was organized at the highest level, and each participant was able to get the most out of this event. This allowed us not only to demonstrate our products but also to feel great support from industry professionals who are keen on developing and improving their skills.
Participation in the event also allowed us to better understand the specifics of the Estonian market and consider new opportunities for our products in this region.
One of our main new products was the Nano dust collector, which is equipped with two super-powerful fans. It was able to win the hearts of visitors with its lightness. At the same time, it manages to work efficiently and productively.
We were also pleased to present the ÜLKA LÜMOS LED lamp, a powerful 2-in-1 solution. Equipped with 30 LEDs, this lamp combines LED and UV technologies, making it ideal for curing both UV and LED gels. Thanks to its quick charging time of only 3 hours, ÜLKA LÜMOS has become a favorite of nail technicians who value efficiency and convenience. Its advantages combined with impeccable quality have attracted a strong interest and excitement among professionals who want to improve their work.
Meetings with nail artists, business owners, and other market players emphasized the significant potential for ÜLKA and motivated us to develop new ideas to fulfill our customers’ needs outside of Ukraine. The Global Nail Meetup has become a real boost for us to enter new markets and inspired further growth and development of the brand.