This year’s participation of ÜLKA in Cosmoprof Worldwide Bologna, which took place from March 20 to 24, 2024, once again confirmed our reputation as a leader in innovation and creativity in the beauty industry. Our presence at this important international platform was not a coincidence, as we regularly participate in Cosmoprof, demonstrating our commitment to development in the world of beauty.
We are proud to show our ideas, development, and creativity at Cosmoprof every year, which determine the industry’s future. Our stand this year, occupying 48 square meters in the nail zone, was divided into three zones: a demonstration zone, a photo zone, and a zone for communication and activities. Each zone was designed to provide visitors with the most comfortable and meaningful interaction.
This year, the craftsmen worked with our best-selling Premium dust collector . This equipment, known for its reliability and high efficiency, became the basis for numerous demonstrations at the exhibition. These demonstrations not only showed the capabilities of the equipment, but also became a valuable source of feedback from users who were able to see its benefits firsthand.
At the photo zone, visitors had the opportunity to take pictures, mark our social media page, and receive branded gifts. The interactive “Out of Limits wall” added a special feature to our stand, offering visitors the opportunity to leave their wishes or opinions, which facilitated further interaction.
We also applied for the Cosmoprof Awards with our ÜLKA Bee dust collector this year. Participation in such a prestigious competition is an important step in confirming the quality and uniqueness of our products.
Cosmoprof Worldwide Bologna gives us an unrivaled opportunity to show our passion and dedication to the beauty world every year. We are grateful for the opportunity to interact with numerous professionals and visitors who share our values and look forward to the next opportunity to showcase our achievements at such a large-scale event.